Online Marketing Consultant
As promised, today I finally close this series of five articles about how to make your WordPress installation more secure with the last two actions: Make your WordPress not look like a WordPress, and not of clues Schedule a backup system. Make your WordPress not look like a WordPress [...]
In the three previous articles we have reviewed how to create a secure password and how to make it difficult to know which user is the administrator of your WordPress installation, how to protect the wp-admin folder and one of the most critical files, as far as security is concerned: wp-config. As well as certain plugins that can [...]
Let's go with the third installment on how to make your WordPress installation secure. So far we have seen in the first article how to create a secure password and how to make it difficult to find out which user is the administrator of your WordPress installation, and in the second article how to protect the wp-admin folder and how to [...]
In the previous article I showed you the first steps to achieve a secure WordPress, creating secure passwords and making it difficult for a "friend of the stranger" to easily find out which is the administrator user of your website. Today I am going to focus on two important points: Protecting the wp-admin folder and the wp-config file, two of the keys inside your [...]
Currently, WordPress accounts for 34.35% of the TOP 1 million websites using a CMS, more than 65% of the CMS market and more than 41.9% of the world's websites, and the figure continues to grow - of the world's active websites, almost half of the world's websites [...]
Google Tag Manager is a tool created by Google that allows us to inject code fragments (tags) into our website and define when these tags should be injected.
One of the doubts that often arise when you start working with Google Tag Manager is, when you activate the integrated variables, to differentiate between page path and page url. If you are still not clear about the difference between these two variables, this is the article for you.
Both in Google Analytics and Google Tag Manager there are events, but their definition and the use we give them in both cases is not the same. Let's take a look at the differences:
If you are still not very clear about what Google Tag Manager and Google Analytics are and you confuse both tools, or you think they are interchangeable, this is the article for you.
Ideally, when you create a Google Analytics account, it should be associated with a Google account that is the same for all Google services (Tag Manager, Search Console, Optimize, Ads...). A note, it has to be a Google account, it does not have to be a Gmail account, but this is [...]
When we talk about snippet we are talking about code fragments that we can insert in our WordPress to modify or add some function to our website.
With this snippet you can add the Google Tag Manager script to your Genesis Framework based WordPress installation. I recommend you to do it with a custom functions plugin.
With this snippet you can add the Google Tag Manager script to WordPress. I recommend that you do it with a custom functions plugin.
Have you ever thought about how the Google bot (and other search engines) works on your website, what pages it crawls, what results it obtains?
These events are automatically logged when there are interactions with a website or application registered in a GA4 flow.
One of the most effective methods to install a Google Analytics 4 property on a website is with Google Tag Manager. In this article we are going to see how to do it step by step
Since the release of Google Analytics 4 was announced, there are many questions about this new version. I am going to compile these doubts here. Also, if you have any doubt, you can send it to me using the form below, I will answer by email and I will publish the answer in this article.
GA4 is a new platform and as such it will require us to get used to new concepts and new ways of doing things. In this article you will find everything I write about this platform.
As I have mentioned in previous articles, Google Analytics 4 is event-driven. This has led to a set of pre-configured functions being offered. This set of automatic functions is called Enhanced Measurement.
Whether you have created a GA4 property from scratch or from a Universal Analytics property, you will see that when you select the new property in the top drop-down menu, there is an option called Configuration Wizard. From there you will be able to configure all aspects.
What is the idea? To take advantage of the fact that we already have Universal Analytics installed using gtag.js so that it passes the data to both the UA property and the GA4 property.
Surely you may have noticed that when you create a new Google Analytics property it defaults to GA4. This has led to believe that it is no longer possible to create new Universal Analytics properties, and even ensure that if you do not upgrade to GA4 you will lose data.
How do I upgrade or implement GA4? Well, you can find yourself before two scenarios: You already have an Analytics account or you create a new account. In the second case when you create a new account it will be GA4 by default, if you already have an account you can create a new property thanks to the upgrade wizard.
Since Google released the new version of Analytics at the end of 2020, moving from calling the App + Web properties to Google Analytics 4, I've encountered a lot of queries about when it's time to upgrade to GA4 and what to do with the previous version (Universal Analytics or GA3).
One of the keys to the success of WordPress is its ability to extend on the basis that offers us as standard, ie, to do anything we can imagine from its "standard" structure. If you notice, a plugin that adds a new feature to WordPress is nothing more than an extension [...]
By using sampling, Google Analytics allows us to generate reports from a subset of the data, rather than using all of the data. In this way, Analytics can calculate the report data faster than if it used all the data to generate the report.
Google Analytics allows us to create reports and dashboards through its APIs (Application Programming Interface) reports through which we will be able to automate complex tasks.
Reports in Analytics are composed of dimensions and metrics. By combining them, Google Analytics can generate almost any type of report
Analytics reports combine different dimensions and metrics in order to show information and allow a better analysis of what is happening.
An important part of the processing is the transformation and aggregation of the data. This is how Analytics will prepare the reports that it will then display.