Google Tag Manager

Google Tag Manager is a tool created by Google that allows us to inject code fragments (tags) into our website and define when these tags should be injected.

Both in Google Analytics and Google Tag Manager there are events, but their definition and the use we give them in both cases is not the same. Let's take a look at the differences:

If you are still not very clear about what Google Tag Manager and Google Analytics are and you confuse both tools, or you think they are interchangeable, this is the article for you.