What is the idea? To take advantage of the fact that we already have Universal Analytics installed using gtag.js so that it passes the data to both the UA property and the GA4 property.
Surely you may have noticed that when you create a new Google Analytics property it defaults to GA4. This has led to believe that it is no longer possible to create new Universal Analytics properties, and even ensure that if you do not upgrade to GA4 you will lose data.
How do I upgrade or implement GA4? Well, you can find yourself before two scenarios: You already have an Analytics account or you create a new account. In the second case when you create a new account it will be GA4 by default, if you already have an account you can create a new property thanks to the upgrade wizard.
Since Google released the new version of Analytics at the end of 2020, moving from calling the App + Web properties to Google Analytics 4, I've encountered a lot of queries about when it's time to upgrade to GA4 and what to do with the previous version (Universal Analytics or GA3).
One of the keys to the success of WordPress is its ability to extend on the basis that offers us as standard, ie, to do anything we can imagine from its "standard" structure. If you notice, a plugin that adds a new feature to WordPress is nothing more than an extension [...]
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