Google Analytics 4, also known as GA4, is available from mid/late 2020.
We are facing a new measurement platform that is going to change the paradigm that we had established until now. From the way we collect data to how we are going to measure from now on to be able to make decisions that affect our Web / App or business.
GA4 is a new platform and as such it will require us to get used to the new concepts and ways of doing things. Little by little new documentation is appearing, much of it in English, and we are also hearing a lot of "Fake news" around it, such as that it is not a good idea to implement it yet or that we are going to lose the data we have collected so far with the previous version: Universal Analytics (AKA GA3).
I have started a series of articles, which will grow over time, in which I will give my opinion on different topics related to GA4 and I will leave tutorials on the implementation of different measurement solutions. Below is the list, which will be updated as I publish them.
All articles about Google Analytics 4
Cómo migrar una propiedad de Universal Analytics a GA4
El proceso de migración de Universal Analytics a Google Analytics 4 no es algo tan simple como dar a un botón y tenerlo todo hecho. Requiere tiempo en función de cómo fuera tu implementación de Universal y de lo que quieras llevar a Google Analytics 4. Vamos a ver como hacerlo
Cómo desactivar la configuración automática de una propiedad de Google Analytics 4
Si has recibido un email de Google informandote que va a crear una propiedad de GA4 basada en la universal, puedes desactivarlo. Descubre cómo.
How to link Google Analytics 4 with Google Search Console
Implementing the link between Google Analytics 4 and Google Search Console is very, very simple, it only requires two steps: Open the Create a linkage with Search Console option and create the linkage between Google Search Console and Google Analytics 4. Let's see it!!!!
What events does GA4 automatically record?
These events are automatically logged when there are interactions with a website or application registered in a GA4 flow.
How to install GA4 with Google Tag Manager
One of the most effective methods to install a Google Analytics 4 property on a website is with Google Tag Manager. In this article we are going to see how to do it step by step
Enhanced Measurement in GA4
As I have mentioned in previous articles, Google Analytics 4 is event-driven. This has led to a set of pre-configured functions being offered. This set of automatic functions is called Enhanced Measurement.
Configure a GA4 property
Whether you have created a GA4 property from scratch or from a Universal Analytics property, you will see that when you select the new property in the top drop-down menu, there is an option called Configuration Wizard. From there you will be able to configure all aspects.
How to connect GA4 to Universal Analytics
What is the idea? To take advantage of the fact that we already have Universal Analytics installed using gtag.js so that it passes the data to both the UA property and the GA4 property.
How to create a Universal Analytics property
Surely you may have noticed that when you create a new Google Analytics property it defaults to GA4. This has led to believe that it is no longer possible to create new Universal Analytics properties, and even ensure that if you do not upgrade to GA4 you will lose data.
How to create a Google Analytics 4 property
How do I upgrade or implement GA4? Well, you can find yourself before two scenarios: You already have an Analytics account or you create a new account. In the second case when you create a new account it will be GA4 by default, if you already have an account you can create a new property thanks to the upgrade wizard.
When should I upgrade to Google Analytics 4
Since Google released the new version of Analytics at the end of 2020, moving from calling the App + Web properties to Google Analytics 4, I've encountered a lot of queries about when it's time to upgrade to GA4 and what to do with the previous version (Universal Analytics or GA3).
Don't go yet
I invite you to leave your impressions and/or doubts in the contact form and to suggest new topics that you would like me to cover in these tutorials. I will be happy to answer you by email and write in this blog.
