Google Analytics 4, also known as GA4, is available from mid/late 2020.
We are facing a new measurement platform that is going to change the paradigm that we had established until now. From the way we collect data to how we are going to measure from now on to be able to make decisions that affect our Web / App or business.
GA4 is a new platform and as such it will require us to get used to the new concepts and ways of doing things. Little by little new documentation is appearing, much of it in English, and we are also hearing a lot of "Fake news" around it, such as that it is not a good idea to implement it yet or that we are going to lose the data we have collected so far with the previous version: Universal Analytics (AKA GA3).
I have started a series of articles, which will grow over time, in which I will give my opinion on different topics related to GA4 and I will leave tutorials on the implementation of different measurement solutions. Below is the list, which will be updated as I publish them.
All articles about Google Analytics 4
How do I upgrade or implement GA4? Well, you can find yourself before two scenarios: You already have an Analytics account or you create a new account. In the second case when you create a new account it will be GA4 by default, if you already have an account you can create a new property thanks to the upgrade wizard.
Don't go yet
I invite you to leave your impressions and/or doubts in the contact form and to suggest new topics that you would like me to cover in these tutorials. I will be happy to answer you by email and write in this blog.